Anselmo Tornio

In 1884, in a small workshop in Turin, young Carlo Anselmo took the family restaurant business to a new direction. Working day and night, he obtained the best mix of herbs and aromatic spices to infuse in the best Moscato wine from Canelli. This he called “Vermouth Anselmo” The bottles began to be seen more and more often in the elegant “pasticcerie” or coffee shops in the centre of Turin. Towards the and of 1800s Carlo Anselmo stepped up the production. From 1908 on, his daughter Carola Alba Anselmo — a cultivated, energetic woman — led the company in

a period of constant growth, exporting thousands of bottles of vermouth to all corners of the world. Today it is a group of friends that own the company. They all have other jobs bur are keen on not letting a glorious local vermouth company’s tradition die out. “We really like Vermouth and we’re in love with our city. We wanted to see real artisanal vermouth ‘alla moda di Torino’ call Turin’s urban centre home again. Vermouth was born here, but for a while all the companies that made it were from outside the city: we set that right.”